How many S10's do you think Yamaha sold in the US??

[colorider]

My WAG is between 1000 and 1200 S10's.

This sounds about right to me. I'm sure it bounced a bit when the delay to November occurred and then again when the August announcement came, but final numbers are most likely still within this range. IMHO

 

[colorider]

When I pickup the bike it will have a WV temp tag. I was counting that as a registration since I assume if I'm pulled over it will be in someone's computer that it is a legitimate tag. Once home I'll register with my home state, so I was counting that as two. But if the trade publication is only counting the number of registrations using the Certificate of Origin that would make it count only once.

I don't think a temp tag in any state would count toward a true "registration".

 

[Dirt_Dad]

I don't think a temp tag in any state would count toward a true "registration".

If that's the case, the all of the out of state purchases should not skew the numbers. Cool...

 

[fredz43]

That is correct. "Registrations" as used here are title registrations, not licenses.

 

[KSH]

An example of adventure bike sales are in one issue I happen to have at home and it is for the 12 month period from June 09-May 2010. The BMW R1200GS sold 1303 units and the BMW R1200GS Adventure sold 1130 units.

My WAG is between 1000 and 1200 S10's.

One thing to remember, in early 2010 BMW was offering special financing on a bunch of 09 1200's.
So those numbers are inflated.

 

[SisuTen]

I don't think a temp tag in any state would count toward a true "registration".

To obtain a "Temp Tag", you must apply for registration in that state. To apply for registration, you must have a state drivers license and address in that state.

In my state and most others, you can drive your vehicle directly home without a tag of any sort, as long as you have documentation of purchase and proof of insurance.

 

[keeponriding]

I bought my last bike across the river, in Indiana.

The dealer registered it in IN, as a temp vehicle, with a temp title, both good for 30 days. I then had to go to my local KY DMV, where the bike was officially titled and registered, the TEMP tags destroyed and paperwork going to IN alerting them the bike is now titled in KY. Different states have different rules on how this works...but it is not what is used for sales figures.

The sales figures come from dealer rolling the vehicle, regardless of the state the purchaser comes from. Once the vehicle hits a warehouse, the dealer "owns" it..meaning, he's paying for it (really financing it through the distributor)....when he rolls it to a customer, it is removed from his books, and registered as SOLD, warranties start, etc... (this is how it works in the car industry, anyway)...it's one of the reasons dealers like to move older inventory. At some point (could be as early as 6 months), the dealer flooring ends and he now owns it paying for it...., one of the reasons I always buy from dealer stock (except in the case of the ST).

Dealer financing from the factory/distributor is usually better than what he gets from a local bank.

 

[hANNAbONE]

My concern is about sustainability for our bikes. If they only sold 1,000 they may not ever have them as a dealer stocked bike.
My uninformed (based on non-motor vehicle market) estimated cost for US EPA/DOT and CARB Certification is >~$300K. They need to sell ~3000 units to make up for that.

umm...1500 bikes at - say - $13,000. each is $19,500,000.00 -- that's 19.5 L A R G E -- big L A R G E

I don't think for a second that $300K is going to deter the Yammy execs in continuing to bring this bike to the USofA

 

[AVGeek]

I'm also thinking around 1200, based on the numbers here and at ADV Rider.

 

[keeponriding]

There are a number of ADV bikes coming out; Besides the BMW of course, there is the Triumph, and now the Yamaha...next year, apparently there will also be a Honda.

This is telling me that bike mfrs have recognized a new target customer base; Older guys like us.... past HD/cruisers, not interested in sport bikes, and willing to trade in our Sport-Tourers for the expanded capabilities of off-road. Also, price points for brand-new technology are dropping. I'm less worried about Yamaha sustainability than I am BMW price erosion (ok, I don;t really give a RA)....with the increased competition, why would a consumer shell out $5k more for a BMW, over and above the Yammy or the new Honda?

Empirically, it appears the majority of us are trading in Sport-Tourers for the ST.

I suggest the more important number to consider is of the 800 to 2,500 STs sold, (range of prior guesses) how many were sold to people who already own a Yamaha? Who own another mfr? And, who are buying a new bike because it it the ST?

If 50% of the STs sold, went to riders of other makes (I have a Honda)...that could be a significant reason for Yamaha to be pleased; Their market plan increased new bike purchases by 400 - 1250...at the expense of of the manufacturers....if that is a trend, that sounds li,ke a good product plan, Again, if 50% of units sold are sold to people who had no plans to buy another bike this soon, they stimulated purchasing in a relatively flat market.

Sounds like a good product plan to me.

 

[Brntrt]

One thing to remember, in early 2010 BMW was offering special financing on a bunch of 09 1200's.
So those numbers are inflated.

Ditto that. I was offered by a dealer a brand new 09 this year for 2000 off MRSP!

 

[fredz43]

Ok, not to belabor the subject (but I guess I am ). I am working at a motorcycle dealership in IL. When we sell a bike to an out of state owner, we can sell them a 30 day drive away license plate. The bike is not registered in IL at all. The owner then has 30 days to register it in their own state.

As I mentioned before, the manufacturers typically do not share actual sales figures. Those would come from warranty registrations by the dealers, as Anthony mentioned. However, those numbers are available by another means, thru state title registrations and that is how the pubication I referenced gets sales numbers, even though the manufacturers didn't share them.

 

[justbob]

Anthony, my response to your post #29.

I fit the marketing mold you suggested, am an older rider, been riding sport bikes for several years, although I am not trading one in for the Tenere. Yamaha IS bringing me back to the brand, havent had a Yamaha in the garage for a few years, my first new bike was a blue 1973 Yamaha RD250. And I had no intentions of buying a new bike this year but the Super Tenere lured me in.

As far as BMW, IMHO they have a similar marketing plan as Harley Davidson, they dont just sell a motorcycle they sell a life style.
I have owned one Harley and a BMW but I was only interested in the bike not the whole package deal. I dont own any HD or BMW clothing but I do now have a YAMAHA shirt.

We should get together sometime since we're both here in Louisville.

 

[hANNAbONE]

I believe I have my K12R.sport sold...that is a BMW folks -

I already traded my Kawa KLR in on the new Supa10 ... that is a KAWASAKI

===

so put me down for 2 scoots into 1 Yammy....Me thinks like others here that the folks coming over to this "type/style" of

ON//off road capable sled is reason enuf for jumping from whatever they are currently putting between their collective legs.

Not one manufacturer is exempt either - there's a friend on here I know personally that is selling off his newish 2010 MultiStrada DuccWaddy

for this new Supa10...others BMW's / Honda's / other Yammy's / KTM's / Kawasaki's / name it.

Me thinks this sled is a world beater - and to think we got them so so cheap -- what's not to like...other than the hold up in delivery...which is totally understandable.

 

[fredz43]

Add me to the list. I traded my 08 ST1300A and sold my 08 KLR650, replacing both with the Super Tenere. My last new Yamaha was a 1973 TX500.

 

[Buckeye56]

My 2005 ST1300 will be on the block as soon as I take delivery of the Super Tenere. It joins a FZ1. I guess I am a Yamaha man as 6 of the ten bikes I have owned are from the tuning fork folks!

 

[colorider]

Add me to the list. I traded my 08 ST1300A and sold my 08 KLR650, replacing both with the Super Tenere.

Real close to the same here. I have all ready sold my '09 KLR650 and my '08 FJR1300A is on the block - replacing both with the SuperT.

 

[sportrider]

Sold my FJR and 950SE for the Super T. Both great bikes so the S10 better be good.

 

[Brntrt]

The Tenere is the replacement for my 08 KLR. Sold it to a dude who is doing a RTW with it as we speak.

 

[hANNAbONE]

IT IS VERY INTERESTING TO ME HOW MANY OF US HAVE HAD KLR'S
AND ARE SELLING OR TRADING THEM FOR THIS NEW SUPA10.
PRETTY IMPRESSIVE REALLY.