Why is it the Yamaha Europe website has all the info on the 2014 Super Tenere but the US and Canadian sites have SFA. And I'll bet if you call your dealer and ask about the 2014 you'll hear crickets on the phone, just like when the STen was initially introduced to NA
Yamaha USA/Canada WTF
- Thread starter tc9988
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greg the pole
There are no stupid questions, only stupid people
now hang on just a minute....
Yamaha Canada needs to call in their part time web guru to update their site. I think they were going to do it on the 14th if I'm not mistaken.
Mean time, he's busy working on a high score playing dungeons and dragons in his mom's basement
Yamaha Canada needs to call in their part time web guru to update their site. I think they were going to do it on the 14th if I'm not mistaken.
Mean time, he's busy working on a high score playing dungeons and dragons in his mom's basement
elwood said:
I don't know a thing about Canada, but from Yamaha USA what did you expect?
They made an official announcement that they would release information on the USA 2014 Super Tenere in *MARCH* of 2014. That's over 3 months away, so until then I doubt you'll see anything on their Yamaha USA web site, or anywhere else for that matter. I'm sure that in March you will see not only info on their web site but that the dealers will have ordering info, brochures, pricing info, etc.
Just have to be patient... Just like we have been for years with bikes like this, first the FJR, and now the Super Tenere.
Remember, the USA was never supposed to get either of those bikes. It was dealer and potential buyer input that convinced Yamaha to even consider bringing them to the USA in the first place.
Dallara
~
Canada is waiting for the US to tell them what to do.elwood said:
And Yamaha USA is waiting on word from the NSA on what to post, when... so you can see the delays are reasonable...
Delaying the official anouncement that there is a new and improved Super Tenere coming to NA for 2014 allows some dealers to help clear out their existing stock is one possibility. There was some hints as to a 2014 on Yamaha Canadas site a few weeks back, but it mysteriously disapeared before the release of the 14.elwood said:
Local dealers here have none on the floor, but would be happy to order you one. (website shows 2012-13 listed) :
And don't even think about asking for a testride. ::025::And I continue to tell other riders the positives of the bike, and the local dealers.....yes those crickets.
X5 said:
How many Super Tenere models in the USA versus Europe???
I'd have to bet more S-10's get sold over there than here per annum.
But that's really sort of irrelevant. That's not how it works really. Yamaha USA is a distributor for Yamaha Japan, and they have to place an order for how many USA-spec Super Ten's they theink they will sell well in advance, that way Japan knows how many to build... and as such how many Super Tenere nuts, bolts, wiring harnesses, shocks, forks, instrument clusters, grips, switches, rims, spokes, pistons, rings, brake calipers, windscreens, etc., etc., etc. to order well in advance. The Japs operate very much on the "just in time" manufacturing principle, and things are planned a long way out. Product planning is always months, if not years, out in front.
Google Dr. W. Edwards Deming for some insight on how Japan got there. Funny, too, as Deming had tried to get his concepts accepted here in the USA for decades, and no one listened, but the Japanese did... And then decades later the rest of the world, including US manufacturers, finally did.
Dallara
~
+1 It's all about marketing.BWC said:Delaying the official anouncement that there is a new and improved Super Tenere coming to NA for 2014 allows some dealers to help clear out their existing stock is one possibility. There was some hints as to a 2014 on Yamaha Canadas site a few weeks back, but it mysteriously disapeared before the release of the 14.ride.
Local dealers here have none on the floor, but would be happy to order you one. (website shows 12-13) :
And I continue to tell other riders the positives of the bike, and the local dealers.....yes those crickets.
As for test rides..... Yamaha's not very accomodatingn, even BMW has made the WC-GS available at dealers for test rides and it's one sweet ride!
paul
Marketing. Most of North America is in or approaching winter conditions. Bike sales are slow. Yamaha knows it will need to discount remaining 2012/13 Super Tens now or in the spring. In the meantime the new WC GS is in the stores and all the details are on the website. Test rides are available for those lucky states that get no winter. People post their impressions.Big Blu said:
Meanwhile anybody considering the Yamaha as an alternate to BMW or the other so called dual sports can wait until March 2014 until they know if the 2014 in one or both versions will be available and what the price will be. Some people may even think the Super Ten will no longer be imported ;D
Many agree the original launch of the Super Tenere in NA was tepid. Here is an opportunity to aggressively market a nicely improved version and what information and fanfare do we get , so far Nada. I guess i don't understand marketing.
PS I'll be visiting one of those warmer southern states and be sure to take the new BMW for a spin.
Great post Elwood.
I might add, although the Super Tenere is not the big seller that the GS(A) is, especially in North America, ironically it is the ownership experience of BMW's that have sold a fair portion of the Super Teneres here. And it looks like Yamaha has NOT panicked about the sales numbers of the Tenere. The 2014 model, and it's steadfastness to the original design, says Yamaha still believes they can sell more Teneres worldwide.
I also predict that if the BMW experience continues to be what it currently is, BMW will continue to sell Teneres.
I might add, although the Super Tenere is not the big seller that the GS(A) is, especially in North America, ironically it is the ownership experience of BMW's that have sold a fair portion of the Super Teneres here. And it looks like Yamaha has NOT panicked about the sales numbers of the Tenere. The 2014 model, and it's steadfastness to the original design, says Yamaha still believes they can sell more Teneres worldwide.
I also predict that if the BMW experience continues to be what it currently is, BMW will continue to sell Teneres.
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Shshsh!! You guys don't know how to keep a secret as well as Yamaha Canada / Yamaha USA can... This is a SECRET bike, no one must know about it..... that's how you prove to the bean counters that the bike is a dud and shouldn't be imported here... bring more cruisers instead...
Actually, there's some truth to that.mingo said:
I dropped my S10 off for its 32,000 service this morning. (I'm actually 500 miles overdue. I have a service contract with my dealer. I'm making money right now. It's break-even on about the 4th service) Anyways, even though they have sold 4-5 Teneres, nobody there knows anything about the 2014 Tenere. When-If it even exists.
I filled them all in on the changes and on the supposed dates that they will be available for them to order.
They consider me their Tenere expert.
And they get a kick out of finding out what all I have done and where I have been in the last 4000 miles.
Nice folks.
I doubt Yamaha USA has made a decision yet about what they plan on importing or how they'll package the bike with respect to the new features and options. The (small) bump in power and changes in engine tune probably means a new emissions certification also which takes time.
In the end, each importer acts like an independent business and must make their own decision on when/how to introduce a new model. Certainly the large number of 2012/2013 models still in the channel plays a big role in the timing. They will need aggressive discounts to move these now, but once the new bike is available, they won't be able to give them away - they'll have to be heavily rebated at the importer level. Yamaha has gotten burned multiple times over the years moving old bikes out of the channel.
There is still some small chance Yamaha USA may say "pass" on the new model. It's unlikely, but it is possible. Stranger things have happened.
- Mark
In the end, each importer acts like an independent business and must make their own decision on when/how to introduce a new model. Certainly the large number of 2012/2013 models still in the channel plays a big role in the timing. They will need aggressive discounts to move these now, but once the new bike is available, they won't be able to give them away - they'll have to be heavily rebated at the importer level. Yamaha has gotten burned multiple times over the years moving old bikes out of the channel.
There is still some small chance Yamaha USA may say "pass" on the new model. It's unlikely, but it is possible. Stranger things have happened.
- Mark
markjenn said:
Hey, I'm the one who posted about a Yamaha rep telling me months ago that the Super Tenere might not be brought to the US market any longer... But he was wrong, and hence so was I for posted it here.
It certainly appears Yamaha USA has every intention of continuing with the Super Tenere in the USA, and we will see 2014 models here - only not until March. As evidence I once again I post this, which is a letter all US Yamaha dealers received jsut a few days ago on November 4th, 2013 (date at bottom of letter):
Doesn't get more definitive than that, and he's certainly the guy who knows exactly what Yamaha USA is going to do for the 2014 model year, for all their various bikes. McNeal is Vice President of all Motorcycle Operations for Yamaha in the United States.
Dallara
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Nobody knows how many 2012-2013 models are still "in the channel".
But if they actually do go through with their plans to make them available in March, there can't be too many left.
Europe doesn't have 2014 models yet either.
So really, what's 1 quarter worth?
We must not have much more than any other location does.
But if they actually do go through with their plans to make them available in March, there can't be too many left.
Europe doesn't have 2014 models yet either.
So really, what's 1 quarter worth?
We must not have much more than any other location does.
Dirt_Dad
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I suspect that's the case with most regulars on the forums. Pretty rare for a dealership to have more info than the average board member.snakebitten said:Anyways, even though they have sold 4-5 Teneres, nobody there knows anything about the 2014 Tenere. When-If it even exists.
I filled them all in on the changes and on the supposed dates that they will be available for them to order.
They consider me their Tenere expert.
I once had a salesman at a large DC area dealership swear up and down to me the Versys has ABS. I hadn't even done research on the bike, but I knew beyond any doubt he was wrong. I could not convince him differently (he didn't have one on the floor). I've come to expect to know more about any bike than the salesperson. Just the way of the industry, and the way the costs of personnel works out. I understand.
There are 271 dealer ads in Cycle Trader for new S10's (95 for 2012's). And this doesn't include all the bikes in the channel. This is a big number.snakebitten said:
- Mark
markjenn said:
Mark -
I generally agree with you but not this time at all. If their announcement is months away and we are not that much longer til actual sales, the tooling is designed, built, and at very least, the long lead-time parts are in production. X% to the EU will need P/N 123 ECUs, Y% to the US will need the EPA-spec muffler and big NHTSA turn signals that the rest of the world doesn't want, the Aussies get the foam air filters, etc.
To know how many of what to make and order, the software already has percentages of that build-lot to each market from this first production batch. Which means that Yam USA is already doing long term requirements planning. Trucks with demo fleets to various events around the country need a ton of logistics for example.
And as we approach release and the dealers and distributors place their orders, the forecasting software will tell the manufacturing planners how many to build in the next batch.
Not have a decision? The process is much more honed than that.
Regards
markjenn said:
How many are there for new Yamaha Star Bolt's? (528)
How many for new Yamaha Star Raider's? (1,021)
How many for new Yamaha R-1's? (625)
How many for new Yamaha Star Stryker's? (678)
How many for new Yamaha R6's? (594)
How many for new Yamaha YZ250 two-strokes? (402)
How many for new Yamaha FJR1300's? (328)
How many for new Yamaha YZF450F's? (539)
I could go on, but you get the idea... The Yamaha Super Tenere's left in dealer's stock do not represent a "big" number. Not any more so than most Yamaha models. :
Dallara
~
Yamaguy55
No difficult problems, just difficult people
They need a wholenuther attitude over in Yamaha USA, IMO. WE have to nag them if we want anything but cruisers. I have posted opinions on the Yamaha Europe questionnaire multiple times. The US has no place to put your opinion. You call, or write a letter. It may or may not get results. Or even a reply. If I were a person that let corporate attitude drive my purchases, I'd probably not buy a Yamaha. But I like their designs, engineering and durability, so I put up with that attitude. All of the changes to the new Harleys were done by contacting their buyers and asking their inputs. If Harley can do it, so can Yamaha. ::009::
Sorry, I find them resistant to input. I asked the factory reps that toured with the Super Tenere when they had those Euro models for magazines to test. I was invited to see it, and had a chance to talk to the reps. The accessory guy was going on (and on) about the fabulous accessory line, and I brought up a few gaps. He essentially blew me off. Now I realize this guy and the group had been barnstorming all over the country and were probably tired, disgusted and homesick. But if I had that position, I'd certainly write down every idea I heard, get the person't name and contact info, and when I got back, was rested and such, give it a look. Then I'd get a peer review to be sure any bias of mine didn't cloud my judgment. Thinking your idea is the only idea is common, and NDH is a killer. Look how much Ford cars improved when Mullally (sp?) took over and stopped the inter-divisional petty rivalries and similar company killers. I have a Ford for a company issued vehicle and it is fabulous. It wasn't always that way.
Again: ::009::
Which brings us full circle back to Deming.
Sorry, I find them resistant to input. I asked the factory reps that toured with the Super Tenere when they had those Euro models for magazines to test. I was invited to see it, and had a chance to talk to the reps. The accessory guy was going on (and on) about the fabulous accessory line, and I brought up a few gaps. He essentially blew me off. Now I realize this guy and the group had been barnstorming all over the country and were probably tired, disgusted and homesick. But if I had that position, I'd certainly write down every idea I heard, get the person't name and contact info, and when I got back, was rested and such, give it a look. Then I'd get a peer review to be sure any bias of mine didn't cloud my judgment. Thinking your idea is the only idea is common, and NDH is a killer. Look how much Ford cars improved when Mullally (sp?) took over and stopped the inter-divisional petty rivalries and similar company killers. I have a Ford for a company issued vehicle and it is fabulous. It wasn't always that way.
Again: ::009::
Which brings us full circle back to Deming.