Yamaha to finally start promoting the Super Tenere!

[fredz43]

They are hooking up with Rawhide Adventures and will work with a few west coast dealers to start promoting the Super Tenere.

http://www.dealernews.com/dealernews/article/yamaha-tests-dealer-marketing-program-super-tenere

 

[Boondocker]

Re: Yamaha to actually start promoting the Super Tenere!

Funny how the Yamaha national sales manager (Michael Okano) refers to the bike as a UNIT. He does go on to say, and I quote:

...let’s get these guys out riding them, and dropping them, making stories, having fun, and of course, replacing some parts while they actually are using the units as intended.

I'm encouraged to hear where they want to go with marketing the Super Ténéré. Along with the full Touratech off-road kit,

The bike will also have knobby tires equipped, which furthers the visual aspect of the off-road fantasy.

All you fantasy off-roaders take note

 

[snakebitten]

Re: Yamaha to actually start promoting the Super Tenere!

Fantasy is a curious word, I admit. Lol
It IS the biggest dirt bike in the world. I'm not imagining it.

 

[bauerboy]

Re: Yamaha to actually start promoting the Super Tenere!

Funny, Yamaha wants to push this bike pretty hard. I like the aspect of giving customers a network of places to ride, training and parts when considering the purchase. I have a BMW dealership by my house that speaks nothing of ADV riding. No videos going, no books to buy, a bad selection of gear, no interest in learning the adventure community or any of the cool rides. Doesn't matter though, people come in, buy the bikes and ride off into the sunset. Somebody on the fence might need to see everyday people riding these bikes in situations they have running through their heads. It may make them more comfortable to pull the trigger. Get some video footage up near the display. Looking forward to this and hope it is a dealership near me.

 

[trikepilot]

Re: Yamaha to actually start promoting the Super Tenere!

Right there with you, Snake.

But Yammy knows know that it has to sell the "vision." BMW did not get to the top of the heap with its quality and durability alone.

 

[GrahamD]

Re: Yamaha to actually start promoting the Super Tenere!

Right there with you, Snake.

BMW did not get to the top of the heap with its quality and durability alone.

You might say that they got to the top of the heap despite their lack of quality and durability.

And the deal with Touratech, that's just to make the YAMAHA parts SEEM cheap.

 

[Dallara]

Re: Yamaha to actually start promoting the Super Tenere!

BMW did not get to the top of the heap with its quality and durability alone.

Now that may very well be the funniest thing I've ever read on this forum!!!

Amen, Graham! Amen!

IMHO, BMW is where it's at in the marketplace *ONLY* because of its marketing, promotion, and advertising. It certainly has nothing whatsoever to do with their "quality and durability"...

Just my two centavos... YMMV.

Dallara



~

 

[snakebitten]

Re: Yamaha to actually start promoting the Super Tenere!

Actually, I think they build awesome bikes. And apparently folks love riding them too.
Too bad they aren't as reliable as they are fun.

I'd love to have a fully equipped and farkled to the max dirty GS that was as hard to brake as my Tenere.

 

[20valves]

Re: Yamaha to actually start promoting the Super Tenere!

I'd love to have a fully equipped and farkled to the max dirty GS that was as hard to break as my Tenere.

C'mon snake, you know your Tenere is easy to brake. 8)

 

[BravoBravo]

Re: Yamaha to actually start promoting the Super Tenere!

C'mon snake, you know your Tenere is easy to brake. 8)

Yep, agreed, easy to brake, hard to break! That could be the Super Tenere motto! ::008::

Bruce

 

[snakebitten]

Lol. I failed my proofread. But I can rest assured you guys will cover for me.

 

[kmac]

Yamaha needs to sponsor a full theater movie featuring 2 big actors, Tom Cruise, Bradley Cooper, Mathew McConaughey, James Franco, Steve Carell, Daniel Craig.....riding round the world having adventures, declaring this is the only bike that could do this, with tiny packs of minimal gear and 3 chase trucks full of kitchen sinks....
Maybe call it "On any endless summer sunday around the world on a 45* angle" or something like that... )

 

[Southern7]

I read a story of a guy who bought his own Tenere, and rode it 55,000 miles around the world ALONE. Only thing that failed on that journey was a burned out headlight bulb. Now that in itself is a commercial to be aired.

 

[BaldKnob]

Looking through the April issue of the AMA mag and there are 5 advertisements using the S10 in the pics. WV Tourism, Color Rite paints, Rox Risers, the AMA/ BikeBandit and Yamaha's National Adventure Riding Series. Also good to read Jim Hyde/ RawHyde Adventures will use the Tenere in their fleet of beasts not to confirm what most of us know but just to include the S10 in the conversation.

 

[GrahamD]

I read a story of a guy who bought his own Tenere, and rode it 55,000 miles around the world ALONE. Only thing that failed on that journey was a burned out headlight bulb. Now that in itself is a commercial to be aired.

Possibly Davide Biga?
Smotard.com: Davide Biga's World Ride Tour from Turin, Italy to Nordkapp, Norway

 

[Bombman]

QUALITY AND DURABILITY,,,,,AND BMW do not belong in the same sentence. They were once king of the heap and rode on the coat tails of their name for too long and now will be losing business because of it. BMW Horizontal twins and the like are fantastic bikes, I own a 1972 75/5. I test rode a brand new GS and no kidding it broke down on the freakin test ride. It just cut off and would not restart. It had a half a tank of fuel. It sputtered and stopped. After a cell call back to the dealership and a 40 minute wait a crew showed up to pick me and the bike up. We got back to the dealership and I was pretty fed up. The salesman was like "Soooo do you want to sit down and talk numbers or what?" I literally laughed at him and left. For $20,000 plus, are they serious. It came down to the S10 and the KTM Adventure and it's obvious which I chose. More quality, more features I want and less of ones I didn't and best of all the price was right where I wanted to be, $11650 for a 2013 Matte Gray S10. COULD NOT BE HAPPIER!

 

[dcstrom]

Graham - not sure Davide did that kind of mileage. His was a relatively quick trip.

I haven't been round the world (yet), but I have put over 50,000 miles into the bike around the Americas. I'm sorry to say, reliability has been abysmal in comparison to this RTW guy. Not one but TWO burned headlight bulbs, a burned headlight harness, final drive seals that leaked twice (and then stopped), fork seals (a clean with sealmate worked wonders), and ummm... That's it. What a damn piece of crap! It's not as I've been flogging it at all.

Actually there was one, single, real and unexpected problem... A cracked frame just above the right swingarm pivot. Sucked, but that was after a lot of heavily loaded miles in pretty bad conditions.

'Scuse me, one other thing, related to the above... Rear shock failed early on.

Possibly Davide Biga?
Smotard.com: Davide Biga's World Ride Tour from Turin, Italy to Nordkapp, Norway

 

[GrahamD]

For $20,000 plus, are they serious...

That's my main beef with them actually. They get the money mostly and I suppose in their world it is good to be able to charge big bucks and build cheap.
Great if you are a shareholder I suppose, but working hard for the customer seems to have vanished as a consideration.

And I see the "premium showrooms" as a very expensive accessory I should never need, but I am a bit different like that I suppose. No amount of marble will make up for a stuffed up holiday, that I will only get the first 400km of towing paid for. I mean 400km is lunch time on the first day. After that I am charged full price for a pick up. Probably in a gold plated Mercedes van, with inbuilt coffee machine. The less chance of that the better.

The whole experience they have built has shifted, as we say here, from the man to the clothes.

 

[Travex]

That's a good saying you have there.

 

[GrahamD]

Graham - not sure Davide did that kind of mileage. His was a relatively quick trip.

Looks pretty Huge..There are ten Smotard videos or something..