TenRider said:
Sometimes I don't think these motorcycle company's get it? Dual purpose bikes must be a hard class of bike to market for?
I think you have about 10% of GS/A buyers buying because it is suitable for what they want and know the risks and have a good appreciation about what they are buying.
50% probably buy it because it's a safe option in a crowd. IE "Wow Great bike Those BMW's are top notch" and may ride it on some gravel roads and are mainly limited by themselves, but read the conclusions on the reviews. They sww a bit of that and develop a lust for that bike but not a real deep understanding.
The other 40% probably like the idea of being Ewen and Charlie but never take it out much even on road. They buy it because E&C used one on TV. Probably cruise around in nice weather to nice Cafe's for lunch and back home again and bought it because they can afford it now and have no clue either way. They just like the image.
The general public seem to think Cruiser = Harley, Adventure bike = BMW, Race bike / dirt bike = Yamondasukasaki.
Sort of like a young band that just buys all the gear that their idols use just so they can sound like them. Give them 20 years of playing and they develop a real understanding of what they want.
So if you do the real thing, then you will get 10%. If you do lot's of general advertising and build a reputation you may end up slowly building a few more less committed and less sophisticated buyers.
If you spend 10 years educating the general public you may eventually end up with the "image buyer" in the shop.
This is where YAMAHA went wrong. They dropped this class of bike about three years before it started taking off and now have to educate people all over again that BMW wasn't the first or only game in town in the beginning. Trouble is they were for 12 years.