IMO, when one misstates the facts, they start to lose credibility. In this case, you've grossly misstated the facts.
Truth -- owner took the bike to a BMW dealership because it wouldn't start. The remedy was $450, and included draining the gas tank, filling the gas tank with new gas, lifting the tank, removing the fuel pump, and doing an oil and filter change, as well as the 1.5 hours of troubleshooting that determined the rider had bad gas/too much stabilizer in the fuel, put in when he winterized the bike.
http://advrider.com/index.php?threads/15-gsa-wont-start.1138835/page-11#post-29341535
Hardly your reported $500 "just to look at it," huh?