I started my 2013 for the first time this Spring (Milwaukee, Wisconsin) and allowed it to warm up until the fan came on. I still have my cowlings off from when I took that photo earlier in this thread. The blades do turn as expected in a direction that pulls air through the radiator and away from the bike BUT I was feeling where the air was being blown as the fan was running. Oddly, it's not going straight out at all like you would think. It is pretty much making a "circle" of wind, blowing nearly parallel to the radiator. In fact, before I could confirm the direction of the fan, I thought maybe it was running in the "wrong" direction, thus causing that kind of blowing pattern. But once the fan turned off, I could confirm the correct direction. The exception to the circle of wind is where that bit of covering is at the bottom of the radiator. I didn't feel any blowing going downward. So based on that, the cowling doesn't appear to be designed effectively in dispersing air from the fan since the blown air is going right into the solid parts of the cowling. I'm sure it is eventually forced out the grill but not very efficiently, IMO.
I'd be interested to hear others' thoughts if you get a chance to check this out.