Should cost $8k USD.
As my Dad used to say, "You pay your money and you make your choice."I think is at least $1k too high.
I'll bet that while you obviously are not going to be buyers, there will be more than enough to sell every one. Especially in Europe where there are so many worn out TDMs and other mid-size commuters. When sales slow in a year or two is when the price may come down a bit.
I like the red/white and am seeing this more as a light Africa Twin 1000 or BMW twin, much less roady than the Strom, and certainly not an updated KLR 650. Sounds like a sweet spot in the demographic.