ONLY 1 LONELY S10 AT CHICAGO BIKE SHOW

INDY TEN

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Went to the Progressive Motorcycle show in Chicago hoping to see more Super Tenere`s . Yamaha had only one sitting there off to the side of the display. Not a World Crosser , just a Blue one just like mine. Had a few farkles raising the cost to 20k according to the list price of the bike and the added accessories. Not a very exciting display. Over at KTM they had at least a dozen bikes, mostly ADV bikes ,tons of people drooling all over them. Honda had the Africa Twin on a pedestal, looking good! Suzuki had a few Vstroms. BMW was nicely represented. Yamaha really dropped the ball on this one! I know I am whining . At least Yamaha showed up,unlike Ducati !
 

RCinNC

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I'll go along with the "count our blessings" sentiment, though I'll take it a bit further; we should count our blessings that Yamaha is still making this bike after 8 years. I bet it's never been anywhere near a big seller for them, so it doesn't surprise me that they don't put forth a lot of effort at pushing sales at trade shows.
 

Super08

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sleepyc said:
In Cleveland they had the Blue one, and a white one that had done a million miles or something. ATW bike.
That was Long Haul Paul. Just Google him.
 

Checkswrecks

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RCinNC said:
I'll go along with the "count our blessings" sentiment, though I'll take it a bit further; we should count our blessings that Yamaha is still making this bike after 8 years. I bet it's never been anywhere near a big seller for them, so it doesn't surprise me that they don't put forth a lot of effort at pushing sales at trade shows.

Same story for the FJR - it has never been a big seller and they've kept them in production since 2001.
 

RCinNC

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I imagine that, like the FJR, it fills a niche that's just profitable enough to make it worthwhile to keep producing it, but they know that it's never going to sell beyond a certain point, so they don't put a ton of effort into marketing it. It's not sexy like a sport bike, or faux-badboy like a cruiser, or off-roady enough to sit in the same row as a YZ or Raptor. I love this bike, but when it's primary appeal seems to be to older guys, and it's marketing is along the lines of "it's practical, it can haul a lot of gear, it'll take you to Patagonia", it's definitely not gonna scream "hey, women will think you're awesome on this bike". And fortunately, there are enough of us out there that the Patagonia mystique appeals to that the bike stays in production. I'm glad, because at this point, I have no idea what I'd replace it with.

But I'll be honest, if I saw an S10 with a $20,000 price tag on it, I'd probably giggle and walk over to look at a GS.
 

Heresjeff

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RCinNC said:
I imagine that, like the FJR, it fills a niche that's just profitable enough to make it worthwhile to keep producing it, but they know that it's never going to sell beyond a certain point, so they don't put a ton of effort into marketing it. It's not sexy like a sport bike, or faux-badboy like a cruiser, or off-roady enough to sit in the same row as a YZ or Raptor. I love this bike, but when it's primary appeal seems to be to older guys, and it's marketing is along the lines of "it's practical, it can haul a lot of gear, it'll take you to Patagonia", it's definitely not gonna scream "hey, women will think you're awesome on this bike". And fortunately, there are enough of us out there that the Patagonia mystique appeals to that the bike stays in production. I'm glad, because at this point, I have no idea what I'd replace it with.

But I'll be honest, if I saw an S10 with a $20,000 price tag on it, I'd probably giggle and walk over to look at a GS.
Hey.... I'm only 25, and my wife likes the super T more than any other bikes I've had


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RCinNC

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There are always outliers, Jeff, but if they polled even just the members of this forum, it wouldn't surprise me if the average age of ownership was somewhere in the forties.
 
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Palbrecht

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INDY TEN said:
Went to the Progressive Motorcycle show in Chicago hoping to see more Super Tenere`s . Yamaha had only one sitting there off to the side of the display. Not a World Crosser , just a Blue one just like mine. Had a few farkles raising the cost to 20k according to the list price of the bike and the added accessories. Not a very exciting display. Over at KTM they had at least a dozen bikes, mostly ADV bikes ,tons of people drooling all over them. Honda had the Africa Twin on a pedestal, looking good! Suzuki had a few Vstroms. BMW was nicely represented. Yamaha really dropped the ball on this one! I know I am whining . At least Yamaha showed up,unlike Ducati !
I thought the Yamaha area was weaker than years past too.

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Xclimation

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In my opinion, Yamaha will keep S10 around for at least 5 more years. The adventure bike category is growing. Yamaha does not have any other adventure bikes. They need to show they are established in this category. I stopped going to those Progressive shows 3 years ago. Nothing one can't see at the dealerships and some of the manufacturers do a poor job even though they have good bikes. And vice-versa.
 

Dogdaze

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As much as I like the S10, I believe that if/when they launch the T7 with a 20+litre tank, long suspension and decent screen it will sell in droves, a true RTW bike. Because those that do that kind of trip will not really care about a little dirty chain, they last long enough to travel around the globe, it will be more about the weight saving. I really liked the 660 Tenere, but just too vibey and now gone.
 

Heresjeff

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RCinNC said:
There are always outliers, Jeff, but if they polled even just the members of this forum, it wouldn't surprise me if the average age of ownership was somewhere in the forties.
I know, I'm an old man at heart. Lol


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Checkswrecks

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I've gotten a similar story when talking to factory people a couple of times about the FJR, VMax, and Tenere. The vast majority of the bikes made are in the 250cc and less size. These are considered to be "flagship" models that convey an image and are just profitable enough to justify their production space on.
 

Sierra1

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Checkswrecks said:
Same story for the FJR - it has never been a big seller and they've kept them in production since 2001.

Welllll....depending on how you look at it, the FJ(R) has been around since 1984. (with a small hiatus) 34 years only resulted in water cooling, fuel injection, and shaft drive. The mission is still the same. I was thinking the Tenere average age would be in the 50s. :)) My son, at 23, has to be the youngest FJR owner.
 

Madhatter

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still own mine at 60.... rode out to see my 82 year old mother this morning , nice ride.... this bike may be a little dated but it has great qualities that still make me smile.
 
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